Club Concierge Africa (CCA) is an African hospitality and travel group offering travel and tourism products. CCA offers its services through 4 brands, namely Concierge Resort
Responsibilities
Content Execution & Publishing:
- Schedule and publish daily content across all social media platforms (primarily Instagram, LinkedIn, Facebook, TikTok, and YouTube) in accordance with the content calendar.
- Ensure all posts are flawless, on-brand, and optimized for each platform's best practices (format, timing, tagging)
Community Engagement & Growth:
- Actively monitor and engage with our community by responding to comments, messages, and mentions in a timely, professional, and brand-appropriate manner.
- Proactively seek out relevant conversations and partnerships to increase brand visibility within luxury circles.
- Implement tactics to grow follower count and engagement rates organically.
Strategy Application & Hashtag Research:
- Execute the established social media strategy and campaign plans with precision.
- Conduct ongoing research to identify and implement high-performing, relevant hashtags and content trends for the luxury audience.
- Support the development of content pillars and campaign ideas with on-the-ground platform insights.
Reporting & Analytics:
- Track, measure, and analyze key social media metrics (engagement, reach, follower growth, website clicks) on a weekly and monthly basis.
- Compile clear, actionable social media performance reports to inform strategy and demonstrate ROI.
- Monitor competitor activity and industry benchmarks.
Qualification/Experience/Skills
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.
- 2-3 years of hands-on experience managing social media accounts for a brand. Experience in hospitality or lifestyle brands is a strong plus.
- A proven track record of growing social media communities and improving engagement rates.
- Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social). ? Strong copywriting and visual editing skills (using tools like Canva or basic Adobe Suite).
- Excellent understanding of social media algorithms, hashtag strategy, and current platform trends.
Method of Application
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