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Digital Marketing Jobs in Kano

View Digital Marketing jobs in Kano below.

  • Plan International logo

    Advocacy and Campaign Officer

    Plan InternationalKano, Nigeria25 April

    Plan International was founded over 75 years ago with a mission to promote and protect the rights of children. The organisation was set up by British ...

    Onsite
  • Surge Africa Organisation logo

    Campaign Lead, Surge Africa

    Surge Africa Organisa..Kano, Nigeria05 April

    Surge Africa design and implement innovative measures that improve approaches to climate adaptation through policy, media and resilient development. We ...

    Onsite
  • Equal Access logo

    Internet Service (Unlimited)

    Equal AccessKano, Nigeria27 March

    Equal Access International (EAI) is a leading communication for social change International Non-Government Organization (INGO) that combines the power of ...

    Onsite
  • A.G Genius Consulting logo

    IT / Social Media Officer

    A.G Genius ConsultingAbia, Kano, Nigeria27 February

    A.G.G.C has developed a reputation for providing one of the best Consultancy, Projects Management, ICT Investment and Portfolio Management, Financial and ...

    Onsite
  • Nourisha logo

    Digital Marketer (Paid Advertising)

    NourishaLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria05 February

    Welcome to Nourisha, your gateway to indulging in mouthwatering chef-cooked meals from our diverse menu. we are a meal prep platform. Say goodbye to the ...

    Remote
  • Nourisha logo

    Social Media Manager

    NourishaLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria05 February

    Welcome to Nourisha, your gateway to indulging in mouthwatering chef-cooked meals from our diverse menu. we are a meal prep platform. Say goodbye to the ...

    Onsite
  • Nourisha logo

    Digital Marketing, PPC and SEO Manager

    NourishaLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria05 February

    Welcome to Nourisha, your gateway to indulging in mouthwatering chef-cooked meals from our diverse menu. we are a meal prep platform. Say goodbye to the ...

    Onsite
  • Gusto Entertainment logo

    Social Media and Events Officer

    Gusto EntertainmentKano, Nigeria24 January

    Gusto Entertainment started out operations as a music services company in 2010 and has evolved to become a reputable brand when it comes to Media & ...

    Onsite
  • Smollan logo

    GA Brand Promoter (Kano, Abuja.)

    SmollanAbuja, Kano, Nigeria23 January

    Smollan - We are a global commerce solutions company. We work at the pivot point where retailer, brand owner and shopper intercept. We help our clients achieve ...

    Onsite
  • Mentors Innovation Hub Nigeria (MIHub) logo

    YouTube Content Creation Facilitator

    Mentors Innovation Hu..Enugu, Abuja, Kano, Rivers, Nigeria05 January

    Mentors Innovation Hub Nigeria (MIHub), where innovation meets collaboration, and dreams find their wings. Our hub is a dynamic ecosystem designed to connect, ...

    Onsite
  • Mentors Innovation Hub Nigeria (MIHub) logo

    Digital Literacy Trainer

    Mentors Innovation Hu..Lagos, Enugu, Abuja, Kano, Rivers, Nigeria04 January

    Mentors Innovation Hub Nigeria (MIHub), where innovation meets collaboration, and dreams find their wings. Our hub is a dynamic ecosystem designed to connect, ...

    Onsite
  • Capsgain Solutions logo

    Facebook Ads Trainee

    Capsgain SolutionsLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Akwa Ibom, Bayelsa, Benue, Cross River, Delta, Edo, Ekiti, Imo, Kaduna, Kano, Katsina, Kogi, Kwara, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Rivers, Nigeria09 October, 2023

    Capsgain Solutions is a full range eCommerce company. We research, design, develop and market products that makes life easier and better using the latest ...

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.