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Digital Marketing Jobs in Kano

View Digital Marketing jobs in Kano below.

  • Jaykay Group logo

    Digital Marketing Representative

    Jaykay GroupKano, Nigeria04 August

    We are into the production and manufacture of rugs and carpetsJob Summary We are seeking for an experienceddigital marketer who willresponsible for promoting ...

    Onsite
  • Aegle logo

    Digital Media Buyer (SEO, Meta, Google, TikTok Ads)?

    AegleLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria30 July

    We are Aegle, Africa�s leading health technology company, and we engineer the flow of standard healthcare solutions by integrating artificial intelligence ...

    Onsite
  • Vastovers Group logo

    Socail Media Expert (Remotely)

    Vastovers GroupLagos, Enugu, Anambra, Ebonyi, Abuja, Abia, Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Edo, Ekiti, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Kwara, Niger, Ogun, Ondo, Osun, Oyo, Nasarawa, Plateau, Sokoto, Rivers, Taraba, Yobe, Zamfara, Other, Nigeria15 July

    Vastovers Stemordz Ltd is best-in-class Access Channel, a Distribution Hub for Drugs and Allied Products in Nigeria, Africa and beyond. We are registered under ...

    Remote
  • Jaykay Group logo

    Digital Marketing Officer

    Jaykay GroupKano, Nigeria23 June

    We are into the production and manufacture of rugs and carpetsJob Summary We are looking for adigital marketing officer that can develop and implementdigital ...

    Onsite
  • MSI Reproductive Choices logo

    Regional Marketing and Communications Advisor

    MSI Reproductive Choi..Kano, Nigeria13 June

    MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to ...

    Onsite
  • CapitalSage Technology Limited logo

    Brand Activation Specialist

    CapitalSage Technolog..Lagos, Anambra, Abia, Adamawa, Delta, Edo, Kano, Ogun, Ondo, Oyo, Rivers, Nigeria02 June

    Located in the most populous country in the most diverse continent, we have come to realise that conventional financial institutions are handicapped in ...

    Onsite
  • Empirefly International logo

    Digital Content & Website Manager

    Empirefly Internation..Enugu, Anambra, Ebonyi, Abuja, Akwa Ibom, Bayelsa, Benue, Borno, Gombe, Imo, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kogi, Plateau, Nigeria15 May

    We are company duly registered with the Nigerian Corporate Affairs Commission and Certified by the Canadian immigration service authorities. We have experts ...

    Onsite
  • Kano Independent Research Centre Trust (KIRCT) logo

    Social Media and Web Content (WordPress) Expert

    Kano Independent Rese..Kano, Nigeria24 March

    Kano Independent Research Centre Trust (KIRCT) was established by Pfizer Inc. for the people of Kano State in Nigeria with the purpose of conducting ...

    Onsite
  • Solina Centre for International Development and Research (SCIDaR) logo

    State Advocacy, Communication, and Social Mobilization (ACSM) Lead

    Solina Centre for Int..Kano, Nigeria03 March

    The Solina Group comprises four subsidiaries that provide a diverse range of services aimed at improving the effectiveness of our clients including ...

    Onsite
  • Christian Aid logo

    Community and Youth Engagement Officer (State Coordinator) Kano

    Christian AidKano, Nigeria03 March

    Home to more than 160 million people, Nigeria has the largest population and the second largest economy in Africa, and has a major influence on the ...

    Onsite
  • Gusto-Resto logo

    Social Media Content Creator

    Gusto-RestoKano, Nigeria25 February

    A modern restaurant combining Asian and Mediterranean dishes.Job Summary We're seeking a creative and skilled Social Media Content Creator to produce ...

    Onsite
  • Christian Aid logo

    Community and Youth Engagement Officer (State Coordinator) Kano

    Christian AidKano, Nigeria17 February

    Home to more than 160 million people, Nigeria has the largest population and the second largest economy in Africa, and has a major influence on the ...

    Onsite
  • Gusto-Resto logo

    Social Media Content Creator

    Gusto-RestoKano, Nigeria21 January

    A modern restaurant combining Asian and Mediterranean dishes.Job Summary We're seeking a creative and skilled Social Media Content Creator to produce ...

    Onsite
  • Ascentech Services Limited logo

    Brand Activation Manager (North)

    Ascentech Services Li..Abuja, Kano, Nigeria15 January

    Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional ...

    Onsite
  • eHealth Systems Africa logo

    Associate Manager, Communications

    eHealth Systems Afric..Abuja, Kano, Nigeria12 December, 2024

    eHealth Africa is focused on improving healthcare by creating effective ways to implement reliable health information management systems. We have developed ...

    Onsite
  • TechnoServe logo

    Digital Marketing Specialist

    TechnoServeLagos, Abuja, Kano, Nigeria21 November, 2024

    We are a nonprofit organization that develops business solutions to poverty by linking people to information, capital and markets. Our work is rooted in the ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.