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Digital Marketing Entry-level Jobs Jobs in Nigeria (Page 2)

View digital marketing Entry-level jobs below.

  • Busha Digital LTD logo

    Social Media Manager

    Busha Digital LTDLagos, Nigeria15 October

    Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building ...

    Onsite
  • Pulse NG logo

    Brand Lead

    Pulse NGLagos, Nigeria14 October

    Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.The Role We are ...

    Onsite
  • iBrandTV logo

    Digital Marketer

    iBrandTVLagos, Nigeria14 October

    iBrandTV Media Communications is a Nigerian company established based on its undying passion for media, especially for Quality News on TV, Cinematography and ...

    Onsite
  • High Caliber Nigeria Limited logo

    Digital Marketer.

    High Caliber Nigeria ..Lagos, Nigeria14 October

    High Caliber Nigeria Limited is a human resources /management consultancy company. We specialize in the following areas; Outsourcing, Recruitment and ...

    Onsite
  • Curacel logo

    Senior Executive Operations

    CuracelLagos, Nigeria14 October

    Curacel - No 1 Claims and Fraud detection Platform for African Insurers. As Executive Operations Manager at Curacel, you will build the AI-first operating ...

    Remote
  • Peridot Forte Solutions Consulting logo

    Digital Analyst

    Peridot Forte Solutio..Lagos, Nigeria14 October

    Peridot Forte Solutions Consulting was birthed out of the passion to assist and help organization to create a structure and frame work for their businesses ...

    Onsite
  • DNA Learning Solutions logo

    Christian Community Manager

    DNA Learning Solution..Lagos, Nigeria14 October

    We possess an extensive understanding of operations, human resources, SME Advisory and Association management. We design systems that align your needs and ...

    Onsite
  • Givanas Group of Companies logo

    Social Media Manager

    Givanas Group of Comp..Lagos, Nigeria14 October

    Givanas Group of Companies is specialized in manufacturing and distributing Fast Moving Consumer Goods such as Milk, tea, canned sea food, bath soap and a lot ...

    Onsite
  • Anettcom Technologies logo

    Digital Marketing Manager

    Anettcom TechnologiesOsun, Nigeria14 October

    We have been providing information technology services for the past 7 years both locally and internationally. We have worked with private companies and ...

    Onsite
  • Domeo Resources International (DRI) logo

    Social Media and IT Manager

    Domeo Resources Inter..Abuja, Nigeria14 October

    Domeo Resources International (DRI) is a prolific organization that proffers HR and Management Consultancy solutions premised on excellence and innovation.Main ...

    Onsite
  • Excel and Grace Consulting logo

    Digital Marketer

    Excel and Grace Consu..Rivers, Nigeria13 October

    EXCEL AND GRACE CONSULTING is a key player in financial & business consulting; providing financial advisory services to people and organizations in ...

    Onsite
  • Kloverharris Limited logo

    Digital Product Engineer (UI/UX & Systems)

    Kloverharris LimitedLagos, Nigeria13 October

    KLOVERHARRIS Limited is a Human resource/IT Consulting company that provides high quality services to businesses across Africa. We pride ourselves in how well ...

    Onsite
  • Del-York Group logo

    Community Manager

    Del-York GroupLagos, Nigeria13 October

    Del-York Medi is a full-scale media,marketing and communications companyThe ideal candidate will be responsible for managing and engaging with online ...

    Onsite
  • Verstand Resources Limited logo

    Social Media Manager

    Verstand Resources Li..Lagos, Nigeria13 October

    Verstand Resources Limited is a Professional Services firm which strategically contributes to talent management in Nigeria by partnering with organizations to ...

    Onsite
  • Carlcare Development logo

    Digital Marketing & Community Engagement Intern

    Carlcare DevelopmentLagos, Nigeria13 October

    Carlcare Service Limited, established in Hong Kong on November 26th in 2009, aims to provide professional service support to mobile phones and other electronic ...

    Onsite
  • Work Dey HR Services logo

    Head of Marketing & Partnerships

    Work Dey HR ServicesAbuja, Nigeria13 October

    Work Dey HR Services is a human resources consulting company Job Summary We are seeking a dynamic, highly resourceful, and results-driven Head of Marketing ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.